Spot useful AI opportunities
Identify a specific business problem, define what success looks like and decide where AI could help.
Business & artificial intelligence
Business thinking with an AI perspective
Understand where AI fits in your work. Build the confidence to ask better questions, choose useful opportunities and turn an idea into a practical business plan.
Interactive preview · sample course details and pricing

The next chapter of business
AI is becoming part of everyday business conversations. Knowing what to do with it starts with understanding your work: the decisions you make, the processes you repeat and the problems your customers need solved.
AI MBA brings those questions into one practical learning path. Start with the foundations, explore applications in strategy, marketing and operations, then learn how to review results and keep people involved in the decisions that matter.
Across six sample modules, you’ll build towards a focused AI pilot plan. The emphasis is on useful judgement, clear communication and small experiments you can evaluate.
Identify a specific business problem, define what success looks like and decide where AI could help.
Translate an idea into a small business case with clear priorities, constraints and customer value.
Map repeatable tasks, write useful prompts and decide which outputs need someone to review them.
Compare results with a baseline and turn your findings into a practical recommendation.
Bring a more informed AI perspective to everyday research, planning and decision-making.
Evaluate opportunities with your team and set clear expectations for a focused pilot.
Explore practical ways to improve your operations and customer experience without starting with code.
Bring a business task or question you know well. You don’t need coding skills or previous AI training.
6 modules · 24 lessons · practical exercises
Sample curriculum. Each module connects the ideas to a business task.
Understand the language, opportunities and limitations of AI.
Draft an AI opportunity map for a familiar business task
Connect technology choices to business priorities.
Write a short business case for one focused pilot
Explore useful applications across the customer journey.
Outline a customer-facing workflow and its quality checks
Design workflows that leave room for human judgement.
Map an assisted process with clear human review points
Evaluate outputs, protect information and measure impact.
Define a baseline, success measures and information boundaries
Bring your ideas together in an actionable plan.
Bring the work together in a practical 30-day pilot plan
Use the sample exercises to shape a 30-day AI pilot: a defined problem, a small test, review responsibilities and useful measures of success.
Download the sample worksheetFinish the course and find your certificate of completion in your learning account. Keep a record of the topics you’ve explored and the work you’ve put in.
The preview uses a sample completion certificate. AI MBA is professional development, not an accredited MBA degree.
Certificate of completion
Your nameFor completingAI MBA6 modules · 24 lessonsFrom the first idea to something you can use in your work.
Watch, pause and revisit lessons whenever you have room to focus.
Keep lesson notes and work through practical prompts with your own business context.
Your learning space keeps completed lessons and your next steps together.
Explore the first lesson or add AI MBA to your learning library.